Following the release of Capital Pride’s 30 year anniversary logo, the Velvet Studio reached out to see what experts in the community thought, and the consensus was ‘if it isn’t broke, don’t fix it’.
We spoke with Robin Langerak, PhD candidate studying human factors and cognitive / perceptual psychology, she also holds a Masters in Human – Computer interaction. Langerak when presented with last year’s logo, the purple star replied “That’s what I would call more iconic. Its simple shapes, we’re used to seeing shapes like that, they are really archetypical. The star for a Capital city on a map, that is a common and understood symbol”, when asked about this year’s 30 year anniversary symbol Langerak stated “There’s no symbolic logic there”. It is worth noting that the Purple Star logo was the property of the previous organization running Pride, and is currently tied up with their bankruptcy trustees.
We also spoke with a graphic designer specializing in engaging with youth at the Carleton University Student Association. Christine Falardeau also suggested updating the old logo, and pointed to Apple, noting that they simply upgraded the apple, but it’s always the same iconic image. Falardeau was concerned that the 30 year anniversary image was too busy and may appear blurry, or hard to reproduce in particular with printing, or converting from an online image “There may be some colours in there which you can see on a screen, but which don’t translate into print”.
Langerak also raised this concern around the colour groupings in the title, although she recognised the need to have the duel language element. When speaking to colour blindness which is common in men she said “red to purple to blue is a common problem, I worry that you lose that because there isn’t a high contrast.” The Velvet Studio had been made aware of several concerns around the main flag element, Langerak noted “I can’t even count how many there are [stripes], that’s not good for an icon or a logo. You should be able to look at an icon or logo and be able to assess very quickly the elements and digest it easily. This is extremely complicated and not easy to digest at all” she went on to explain “They are not arranged by the hue to see a gradient, and they are not arranged by contrast for you to see a full stripe”
We spoke with Tammy Dopson of the Community Advisory Committee who told the Velvet Studio that the logo was a piece of art designed to speak to the diversity and inclusion in the community. She stressed, that “In a compressed time-frame we do need to move forward”, she also noted that the logo was both temporary and transient. One of the key messages was “It’s a great piece which draws conversation”, the logo was deliberated on by a logo sub-committee, before being approved by a larger committee. Dopson appeared thrilled that the logo was creating such a buzz, and people were engaging with it on both sides of the fence.
Falardeau suggested that the Capital Pride group going into the New Year should consider a refresh similar to the original logo. She mentioned how CocaCola and Pepsi simply upgrade their logos to give them a new and fresh look. She pointed out that the important thing is to maintain that degree of brand loyalty which had been developed. When it was pointed out that Glenn Crawford was the designer for both, they agreed that one, the star logo had been a hit, but sadly the 30 year anniversary image may have been a miss.
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